This spot playfully highlights the new Beats Audio feature of the HTC One X and is the result of a great creative collaboration we had directly with our AT&T client. In this case, AT&T brought the basic creative idea to the table and we helped them to flush it out and then nail the execution. Paul Breslin and Rick Wallace (client) worked closely together and shared directing credit.
Move is a technology garment designed by Electricfoxy that guides you toward optimal performance and precision in movement in an ambient, precise, and beautiful way. From daily activities to sports activities to expressive movement, it provides a softer, poetic, and more personal approach to physical performance that helps you eleviate incorrect physical movements, which can lead to chronic pain or even long-term damage. The more precise you can move, the faster you improve your fitness and overall health.
The Move experience consists of a wearable technology garment and mobile app. The garment includes 4 stretch and bend sensors located in the front, back and sides. Together, they read your body’s position and muscle movement, assess whether it is correct, and provide real-time feedback to correct it through haptic feedback components located in the hips and shoulders. A mobile app allows you to assess, manage and customize your experience.
For more information, visit the project site at
The brief tasked us with coming up with a rich and inspiring metaphor to pair with T-Mobile's Mall product. Our instincts quickly took us in the right direction, and the client was dazzled by our ambitious mall execution. Playing on large wall screens at T-Mobile store across the country, this piece elegantly informs customers about T-Mobile Mall's mobile products and services.
The challenge was to create several TV spots as well as a Jumbotron introduction video that would get the fans on their feet and whip them into a frenzy. We spent a week with the team shooting everything we could on a hand held Red Camera rig. Shooting this spot was a lot of fun. Paul is actually taller than several of the players, which made him feel superior even though they were millionaire superstar athletes. Which really tells you a lot about Paul and where his priorities are at.
Now that Microsoft is manufacturing their own state of the art hardware, they have a need to tell this story to the public. Integrating Window’s 8 branding with a modern, high tech sensibility, we concepted, shot and executed 7 customer facing product oriented device spots.
Tasked with cinematically portraying the benefits of a new HTC phone, director Yaque Silva-Doyle combined beautiful footage and elegant storytelling in this ‘day in the life’ piece for Hornall Anderson. The target audience for the device and video was mid 20 something professional women in the northern latitude who were left handed and liked to eat oatmeal in the morning. As this is our key demographic that we usually market to, we were old hats at this, and ended up creating this polished and filmic video that ended up causing Riots in Canada, a place that doesn't often see many riots in the winter months.
Working directly with AT&T we cast 2 amazing young actors to play out a friendly ‘My Dad’s smarter then you Dad…’ scenario, playfully promoting the many features of the new U-verse product.
Ping is a garment that connects to your Facebook account wirelessly and from anywhere. It allows you to stay connected to your friends and groups of friends simply by performing natural gestures that are built into the mechanics of the garments we wear. Lift up a hood, tie a bow, zip, button, and simply move, bend and swing to ping your friends naturally and automatically. No phone, no laptop, no hardware. Simply go about your day, look good and stay connected.
Ping exists as a fully functional prototype and this project is a narrative video collaboration between Electric Foxy, and Dos Rios.
With two new devices about to enter the market, we were asked to create a series of customer facing device feature videos. With the correct use of the T-Mobile brand always in mind, these videos educate consumers and helps them choose the proper device that best fits their needs. Here we created one 'Overview' video to highlight the many features of the device, and four 'Feature' videos, each focusing on a unique and innovative aspect of the device.
MakerHaus is an awesome membership-based facility that provides prototyping equipment and resources to industrial designers, and creatives of all kinds.
Tasked with concepting and creating compelling customer facing content for a new business who’s physical space did not yet exist, we executed 3 case study videos each highlighting the needs, hurdles and goals of a potential MakerHaus member.
Camera Futura is a viral next generation product video produced for Artefact to help promote their Camera Futura concept camera. We worked closely with Artefact to develop a user experience scenario that matched their messaging and was designed to generate intrigue. The video was hugely successful, generating an immense amount of industry buzz and discussion. Why you may ask? Well, one reason was because the whole user experience portrayed in the video was created in post production. The actual camera was a prop. We added all the screen elements in post. I know, it doesn't look like it, but that's because we're crazy good at our job.
You can view more information about this fantastic camera on Artefact's page.
Our treatment for this project was to craft a warm and delightful human centric design based narrative, while treating Artefact's innovative work in a new and compelling way. Using the themes of 'exploration and discovery,' we created an intimate world where digital products merge seamlessly and photographically with the natural landscape, becoming 'artifacts.' We chose to tell this story through a filmic and visceral first person perspective, providing additional commentary on the Artefact innovation process, based in part on seeing the world through fresh eyes.
B2B case studies can often be tedious to watch. To avoid this problem we leveraged creative BRoll and time-lapse footage of the Philips NASA like manufacturing facility along with 3 great interviews to tell this compelling story. The location inspired us to re-create scenes from 2001: A Space Odyssey, but due to time constraints, we had to scale back our ambitions.
With the release of each new mobile device, we create a new video to inform AT&T employees about the particular benefits and features associated with that device. Before our involvement, these videos were dry and tedious. Since viewing is not mandatory for AT&T employees, there was a need to make them more entertaining while still conveying important core messaging. To solve this problem, we introduced character alter egos and added humor to the scripts. Now, viewership is way up. As in productivity has significantly dropped at AT&T. Honestly, it's become a major problem. If your call gets dropped, it's probably our fault.
Scanadu is a startup working to build a medical tricorder, which, as we learned, is a device that will diagnose disease simliar to the omni unit thing from Star Trek. Working closely with IDEO, we crafted, designed and animated lovely UX visuals over their beautifully shot footage.
With many high quality camera phones on the market, AT&T approached us with several concepts to set the HTC One X apart. Agreeing that a skateboarder was the right visually dynamic motif, we proceeded to the coolest skate park in Seattle with one of our favorite DP’s and his hand-held Epic Camera rig. Believe it or not, the skater is actually one of our clients. Paul Breslin and Rick Wallace (client) worked closely together and shared directing credit.
RESFest contacted Bradley Grosh to direct the opener for the world famous film festival. The treatment called for a dark, gritty look, and we interpreted this by sourcing strange technology from Boeing Surplus and incorporating actual meat and other disturbing content into the footage.
This project was designed as part of a next generation User Experience vision for Artefact.
Nau is a new apparel brand offering chic, sporty, active clothes and a novel online/offline business model, along with a focus on community action. We love this brand. Because it has incredible lovemark potential, we approached Nau about creating a conceptual demo of the next version of their site for the near future. Nau helped us by providing us with clothing for our photo shoot, as well as some additional assets.
Cole & Weber approached us to create an agency pitch video. Keeping the focus on Seattle neighborhoods and families allowed us to create a warm and human backdrop to tell the story of the take and bake family dining experience. Not to be confused with wake and bake. Although apparently that's now legal in Washington State.
Released is a short film currently in post-production. It is a non narrative portrait of Sarvey Wildlife, a wildlife rehab facility located in northern Washington State. Through beautifully shot footage captured on the revolutionary RED Camera, we get a glimpse into a truly unique place, one filled with beauty and tragedy.
The challenge was to demonstrate how visitors might interact with stunning next generation touch screens on an observation deck that did not yet exist. Our solution was to construct an elegant 3D UX environment and travel through it as if it really existed. We traveled to Dallas with a GigaPan camera to capture the panorama views from the top of the tower. These became high resolution plates that can be seen in the final video.
Faced with a limited budget and timeline, we used still photography and a parallax effect to create this emotional billboard that was displayed on THE huge screen in Times Square, New York. Yes, that screen. Pretty sweet.
Surveillance is an important theme in this edgy and award winning independent horror film. We wanted to elevate the tension and build upon this motif using footage from the film as well as our own original content. Using old black and white television monitors, we fed our live channel into these archaic devices, and filmed the grainy and distressed result. We finished the project with simple type and a graceful edit that elevates the tension while building to a final reveal.
Philips had a need to educate medical professionals about a whole suite of new oral healthcare products and they wanted to do it with clean, sleek modern visuals. We accomplished this by having our actors interact with informative graphic elements in a seamless white world.
This beautiful film is a feature length documentary which tells the amazing story of two childhood friends and one mans quixotic journey to the edge of the world to solarize an extremely remote school deep in the Himalayas. We shot this film over four long years on three different continents and four countries. Light in the Himalayas was shot using primarily the Panasonic HVX-200 and a Canon 7D.
With two new devices about to enter the market, we were asked to create a series of customer facing device feature videos. With the correct use of the T-Mobile brand always in mind, these videos educate consumers and helps them choose the proper device that best fits their needs. Here we created one 'Overview' video to highlight the many features of the device, and two 'Feature' videos, each focusing on a unique and innovative aspect of the device.
When faced with an extremely tight budget, a great deal can be done with still imagery and dynamic typography. In this case we were tasked with economically creating 6 videos each targeting a different end user and showcasing specific life saving applications of a new portable field defibrillator.
We shot this high impact narrative promo for celebrity trainer Amen.